Profile

Hello, I’m Phill.

My full-time job is as a product marketing manager at a tech company called Brandwatch.

In my role, I’m tasked with naming, pricing, and explaining all our new tech to clients and prospects. In doing so, I realized there really wasn’t much science in my decision making. Most of it was based on gut instinct or heresay, so I created a podcast called Nudge, which aims to explain the science behind why consumers make decisions.

Have you ever wondered why you always buy the same brand of coffee? Have you ever thought about how convincing you might be? Have you wondered why some ads don’t work?

There’s hundreds of different answers to these questions, but only one field of research links them together. It’s known as behavioral science, and my podcast Nudge helps listeners better understand how it works.

Through, short 20 minute discussions, we explain some of the key pillars of behavioral science and talk about how they’re used to influence consumers.

In recent episodes we’ve:

• Discovered what makes Instagram so addictive
• What price makes a consumer more willing to buy
• Why a Tommy Hilfiger shirt helps a charity worker collect more cash
• And how music can help us work out for longer

My day is a typical 8:30 to 5:30, I work in a great London office with a bunch of super smart people.