Profile
Phill Agnew
My CV
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Education:
Marketing and Management BSc (first class) at the University of Sussex
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Qualifications:
3 A levels
9 GCSEs -
Current Job:
Product Marketing Manager at Brandwatch
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About Me:
I host the only podcast dedicated to consumer psychology and behavior science, Nudge. I chat to researchers, authors and experts on the weird and wonderful ways our brains work.
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Hello, I’m Phill.
My full-time job is as a product marketing manager at a tech company called Brandwatch.
In my role, I’m tasked with naming, pricing, and explaining all our new tech to clients and prospects. In doing so, I realized there really wasn’t much science in my decision making. Most of it was based on gut instinct or heresay, so I created a podcast called Nudge, which aims to explain the science behind why consumers make decisions.
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Have you ever wondered why you always buy the same brand of coffee? Have you ever thought about how convincing you might be? Have you wondered why some ads don’t work?
There’s hundreds of different answers to these questions, but only one field of research links them together. It’s known as behavioral science, and my podcast Nudge helps listeners better understand how it works.
Through, short 20 minute discussions, we explain some of the key pillars of behavioral science and talk about how they’re used to influence consumers.
In recent episodes we’ve:
- Discovered what makes Instagram so addictive
- What price makes a consumer more willing to buy
- Why a Tommy Hilfiger shirt helps a charity worker collect more cash
- And how music can help us work out for longer
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My Typical Day:
Wake, eat, work, sleep!
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My day is a typical 8:30 to 5:30, I work in a great London office with a bunch of super smart people.
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What I'd do with the prize money:
No idea, didn’t realize there was prize money!
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My Interview
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How would you describe yourself in 3 words?
almost always unsure
Were you ever in trouble at school?
no
What's your favourite food?
curry!
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